Marketing is a key pillar in the success of any business and makes it reach the targeted segments.

Above The Line advertising (A.T.L)

A.T.L aims to reach huge targeted group or mass market segment, typically through following channels:
TV commercials
Radio ads
Newspaper advertising
Social media & web ads.

Below The Line advertising (B.T.L)

B.T.L aims to use direct communication with targeted customers, use techniques such as:
Activities in public/open places
Distribution of demos, leaflets, brochures, etc.
Direct emails
Social media
Events and meetings

Trough The Line advertising (T.T.L)

T.T.L aims to get the maximum benefit from A.T.L and B.T.L by making a good combination of techniques.